What is it about?

It’s about highlighting the amazing talent in South African industries. It’s about getting the public excited about South African design and manufacturing and reminding them how proud they should feel to own it! And it’s about keeping jobs here, and not shipping them overseas.


What we're facing

At least 80 000 jobs have been lost in the South African clothing and textile industry over the past six short years as companies continue to close their doors due to pressure from imported, often inferior products. We don’t want to sit by and let this quietly continue. We hope the campaign will highlight some of the problems the local industry is facing, bring a positive change and create much needed employment. It should resonate with all of our customers that not only have they found an amazing garment to wear, the heart and story behind it makes them feel great too!

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