It all began one dark and cold winter’s night. Seriously.

I was helping my sister pack jerseys for her clothing brand, GOOD clothing.  Lucky (my dog) was there with me. While packing, I looked down and saw her shivering like a whippet (she’s a Jack Russell). I felt so guilty all snug in my jersey and woolly socks.

She gave me a look that said “You should feel guilty.”

I just couldn't bring myself to buy her one of those heinous dog jerseys covered in a dog paw print.  You don’t see me wearing a jersey covered in human feet.

So I asked myself, “If I were a dog, what would I want to wear?”

And here we are, on the ABOUT page of the first stylish jersey brand for dogs. Lucky & Lou.